Marketing lead generation tip: Using contact forms effectively
Lately, I’ve been thinking and reading a lot about marketing lead generation. For many companies, the economy has really caused slumping sales. Some are responding by stepping up their sales efforts,...
View ArticleOptimizing your e-commerce site for the window shopper
I’ve written quite a bit about conversion rates on this blog, but the fact is that most people that visit an e-commerce web site have no intention of buying. They are window shopping. Optimizing your...
View ArticleHow landing pages improve your online marketing
When I talk to marketing prospects, the conversation eventually turns to landing pages. “Landing pages” are often confused with pages that anyone can see on your company web site, like the homepage....
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Case study: How Virginia Blood Services is getting results with social media...
A few months ago, I received a direct message on Twitter from Richmond-based non-profit Virginia Blood Services. They were looking for “influential” social media participants to get the message out...
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Adding content marketing to your online marketing plan
“Content marketing” might be a new buzzword, but it isn’t a new concept. Content marketing is the process of creating and distributing unique, original content with the purpose of attracting attention...
View Article7 ways to capture more sales leads from your website
Who needs a large sales force when your company website can do the hard work for you? Both B2B and B2C companies are realizing the need to make their websites more effective and optimize them to...
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Website Visits: The Tip of the Iceberg
Beware this vanity metric when evaluating your website’s effectiveness! It’s tempting to track the number of “hits” your website gets; but is this data telling you anything worthwhile? Do website...
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6 Reasons Why You Need to Outsource Your Company Website
It’s tempting to say you’ll manage your website and online marketing efforts in-house. “It’s cheaper than hiring an online marketing firm.” “It’s easier to update the website myself than pick up the...
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4 Steps to Building Rock-Solid Client Personas
Before your company does marketing of any sort, you have to know who you’re selling to. Defining that target is not enough, though. If your marketing is going to hit the mark, you have to understand...
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14 Reasons Why Your Business Should Start A Blog
Does your company want to start a blog, but you’re still struggling with reasons why? Have you wondered what the value of a blog is? Do you wonder what impact a blog can have on business development?...
View ArticleWhat Do Small Businesses Spending on Web Marketing?
While companies with over 5,000 employees account for the majority of the $390 billion market for online marketing services, small businesses are certainly spending their share. A recent report called...
View ArticleSmall Business Marketing Digest – October 2012
It’s time to recap some of the best articles, stats and blog posts from October 2012. Because we know that you’re busy running your business, you don’t always have time to keep up on the latest and...
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Inspiration for Creating Website Content: 5 Resources That Rock
Writer’s block be gone with these handy resources and tips.Photo credit: photosteve101 Stumped by what your next blog post should be about? Struggling to find the right way to write about a new product...
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Have You Forgotten About Your Thank You Page?
When thinking about your online marketing, do you reflect on your thank you pages? Chance are, you probably don’t. ”What’s so special about a thank you page? It’s just something that’s ‘behind the...
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How to Be Amazing at Marketing: The Marketing Activity Planner
Before you start any marketing activity, you need to properly plan it. That probably goes without saying, but even large companies we work with don’t formally do it. We’ve found that the best way to...
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Is This Mistake Costing You Leads and Conversions?
When you think about optimizing your website for leads and conversions, you think about offering high quality, exclusive content, right? You think about persuasive landing pages. You think about clear...
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The 7 Ingredients You Need To Make A Killer Call To Action
Does your call to action have the right ingredients? Your website can serve up a lot of new leads and sales. But, you can’t expect your website to whip up new business out of thin air! Website visitors...
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Landing Pages 101: 8 Tips To Guarantee Landing Page Success
Earlier this month, we explored how you can use effective calls to action in your online marketing. Now, let’s look at what happens after that first click. A landing page, or lead capture page, is the...
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6 Actions to Take Today To Improve Your Marketing in 2013
As you plan for 2013, it’s time to get serious about your online marketing and do things a bit differently. What you are already doing may be working, but is there an upside to doing things...
View ArticleGuide: How To Choose A Content Management System – Part 2
You’ve thought about the basics–like security and ease of use–when it comes to picking a content management system for your website. But don’t stop there. Ask these 5 questions to find out how a CMS...
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